Almost 90% of marketing professionals utilize video as one of the top marketing tools. That is why it is no surprise that they opt for product video shooting. It enables them to let the customer know more about the product and offer useful information.
Before you opt for video shooting, it is crucial to understand the costs associated with it. Factors that affect video shooting pricing include product, size, weight, preparation, shooting equipment, length of the video, and much more. The more complex your shoot is, the more you will have to pay.
So, if you want to do product video shooting, but don’t know if it is in your budget, then you have come to the right place. Here is a complete guide of all the factors that will affect the product video shooting charges in 2022.
12 Factors That Will Affect The Product Video Shooting Charges In 2022
If you are a small business with a tight budget, you must understand if you can do product video shoots. Of course, once you know the various factors, you will be in a much better position to decide whether it is for you or not.
Here are all the factors explained in detail to help you understand what will affect product video shooting charges.
1. Size Of The Object
One of the top factors that will affect the price of the video shoot will be the size of the product. The videographer will charge you a significant amount if you are shooting large products. That is because handling and shooting such products takes time and effort.
For example, the video company will require assistance in handling the products and setting them in a certain way for the scene. Besides that, they will also require bigger tables and props that will go well with the product. They also need to ensure that the camera stands at the perfect angle to capture the entire product.
Remember that when the product is large, the videographer will have to experiment a lot with positioning, angles, and much more. This will require more time, effort, and resources, and this cost will transfer to you. You can reduce costs if you don’t want to pay a high price.
You can prepare the products yourself and ask your staff to volunteer during the video shoot so that additional help isn’t required. So, there are small ways you can try to cut your costs by making the work of the videographer much easier.
2. Preparing The Products
Not all products are the same, which is why some of them might need assembly or preparation. You can just take some products out of the box and begin shooting in no time. On the other hand, there are specific products that will require you to assemble and prepare for the video shoot.
Of course, if the products require assembly and preparation, then you will have to pay more. All video shoot professionals charge an extra fee for this. If you want to reduce these costs, then you can send the videographer the assembled or prepared product for their ease.
Keep in mind that this might not be possible at all times because sometimes the video professional is outside your region. In that case, you will not have much of choice except to pay the cost. You will get a high return on the investment of your video shoot in the long run.
3. Weight Of The Products
Your product will determine most of the cost because that is what is being shot in the video. That is why the weight of your product will also affect the pricing. Lighter products are easy to handle during video shoots because they also don’t require much preparation.
On the other hand, heavier products will be challenging to handle during the video shoot, as the video shooting professional will require more manpower. The cost of additional labor will transfer to you, which is why you will have to pay more. Thankfully, there are some ways you can decrease this cost.
For example, you can ask your staff to volunteer to help out the videographer. Besides that, if you need to do multiple products in one video, you can align the products by weight so that the videographer can take consecutive shots of products with similar weights.
Taking these small steps will help you bring down the cost in no time. You must do as much as possible to help the videographer so that the burden of high costs doesn’t fall on you too much.
4. Length Of The Video
As a general rule of thumb, a longer video will cost you more to make. Remember that people have a short attention span on the internet, which is why viewership drops if your video is too long. Most brands only make videos of a few minutes to gain as much attention as they can from the viewer.
However, the length of the video you create will also depend on what you have in mind. There is no set rule for the appropriate length of a video on the internet. But, there are some general guidelines that you can follow to understand the ideal length of the video you want to create.
Here are some questions you can answer to determine the ideal length of your product video:
- What is the objective of your video?
- Who is your target audience?
- What are you looking to achieve from the video?
- What do you want to show or say in the video?
- What format and style do you want to use?
These are just some of the questions that will help you understand the purpose behind the video shoot. Once you answer them, you can determine the ideal length for your video in no time.
5. Number Of Lenses
Camera equipment and technology have gotten much more complex than before. You need lots of camera equipment, lenses, and more to do your product video shoot. Of course, the more lenses you use for your shoot, the more you will have to pay the videographer.
If you are experimenting with different distances and points of view, you will need a wide variety of camera lenses at hand. Of course, the videographer will let you know how many lenses they will use and which lens will offer what kind of effect. Video shoots are more than just zooming in, which is why the lens is important.
High-quality lenses are expensive, which is why the cost will transfer to you for the product video shoot. Of course, one of the best things about such lenses is that you will see the incredible difference in the final quality of your video product shoot. Your products will look fantastic, and they will look even better on the web.
6. Lens Difficulty
The number of lenses is not the only thing that will affect your product video shoot cost, as lens difficulty will also play an important role. That is because lenses for video shoots and photography are not the same. Professionals require a cinematic lens to make videos and operating it is much more challenging.
When the shot is simple, you don’t require much lens difficulty, as you complete it with only one or two shots. However, if the cinematic pieces are difficult, then a videographer needs to try many times before they can get the right shot. The more complex your scenes will be, the more shots they will need to take, which will increase your cost.
That is because they must experiment with different lenses to execute your vision and get the video you need. So, we recommend that you keep the shots and lens difficulty simple. It will enable you to get the most out of your video shoot without breaking your budget.
You can talk to the video production company about this. They will give you a much better idea of what you need to do.
7. Professional Video Shooting Equipment
An experienced video shooting professional or company will have extensive tools and equipment to help them with each shoot. These include a jib-arm, track dolly, motion rig, field monitor, audio equipment, slide rails, rockers, lenses, and much more. All of these tools will add to the experience of shooting and make the video incredible.
Of course, the more equipment that the videographer needs for your product shoot, the more you will have to pay. Professional shooting equipment is not cheap, and professionals have to invest a lot of money to purchase these tools. Remember that the video production company will not charge you for each item.
Instead, the cost of the equipment and other things will always be factored into the total cost of production. There might be times when the video production company will be willing to negotiate. However, that will not happen in most cases, which is why you will have to pay this cost.
8. Props
Do you need special equipment pieces or props to make your video look even better? If you do, then you will have to factor in the cost of props in your video shoot. You can rent props or make them yourself, depending on what you require for the shoot.
Be sure to plan the props, wardrobes, and sets beforehand so that you know exactly what to do during the day of the shoot. It is also necessary that you have backups so that you are not relying on just a few things for the shoot. Backups will help you stay on track in case something goes wrong.
You must decide this before production takes place. If you are doing a product shoot, you can always keep it minimal with a few props that complement the product. After all, you want the product to remain the main focus, as other props can become distracting for the viewer.
9. Video Setting And Scene
Do you need a set or a proper studio to shoot your product videos? If you do, then you will need to factor in this cost too. You might also have to create a set, depending on the type of product you are shooting.
In other cases, only a green screen will be enough for the entire shoot. Whatever you select, you have to factor in these costs to ensure you know what you are paying for. Remember that it is always cheaper to rent a studio and then create a scene.
On the other hand, video shooting professionals might also have their own studio. If that is the case, your cost will drop, but you will still have to pay for the set you want to create for the shoot. You can reduce this cost by opting for cheaper materials to create a complete set in no time.
10. Models
Models and actors can be one of the best things to add to a product video shoot. That is because you can hire models for the video as they can also demonstrate how the product is supposed to be used and what it can do. You don’t have to utilize complete models.
In some cases, you might only require the hands of the model to showcase the product. Of course, you must determine all of this pre-production when you are coming up with the concept of your video. Using models will increase your cost, no matter what you do.
However, you will get the payoff in the long run. That is because there is nothing quite like adding a touch of human interaction and connection in the video. It will also help the audience to feel more connected with what you are trying to convey to them.
11. Post-Dubbing
Once your video is shot, you will need to opt for the process of post-dubbing. This is when new sounds or dialogues are added to the video that has been shot. You also need to decide if you want to dub in different languages for different markets.
After all, you might be a large company operating in different markets with unique languages. In such a case, you will have to opt for post-dubbing so that your audience can understand your content no matter where they are. Remember that if you opt for this, it will add between 5 and 15% to the overall cost of your video production.
The process is time-consuming and requires a lot of resources and effort. However, once it is done, you can release the video in different languages to all your markets. So, be sure to decide what kind of sounds and dubbing you need for your product video shoot.
12. Post-Processing Effects
Post-processing is one of the most crucial features that will enable you to define the entire look and feel of the scene through lighting, tone mapping, coloring, and much more. One of the top things that will increase your cost in post-processing is editing. That is because it can take at least a week to two weeks to create a rough video and turn it into a final piece.
The final cut is the finished product that will help you see what the video is like, and that is when it will be ready to release. Of course, the more animation or footage you have, the longer it will take for the professional to edit your video. The more time it takes, the more your cost will increase.
Besides that, it also means that it will take longer for your video to launch. That is why it is important that you decide everything beforehand so that in the end, you don’t have to do much. Once your finished product is ready, you will love your new product video shoot campaign.
Top Fixed Costs That Will Affect Product Video Shooting Charges
Now that you understand the costs that might or might not affect product video shoots, there are some fixed costs you will have to incur no matter what. These costs will remain, and you will have to pay them if you want a professional video shoot service. Here are the top fixed costs that will affect your budget:
1. Venue Fee
Where are you going to do your video shoot? If you are planning to do it in a studio, then you will need to book and rent one for your shoot. Depending on the size of the studio, you will have to pay a specific venue fee for however long you want to use the facilities.
Remember that if the video production company you have chosen has its own studio, then you will not be burdened with this additional cost. However, such companies factor in the cost of their location in their pricing. This is non-negotiable, and you will have to pay this no matter what.
However, such pricing will be reasonable, and it will also reflect everything else you will receive from the company. If you want to save money, you can also do the shoot outdoors in public. But, this might not be feasible depending on the type of shoot you want to conduct.
2. Tax Rate
All professional video shooting services are taxable. Of course, the rate of the tax will also depend on the region you live in. That is because the tax you pay on such services is a sales tax on the video production that you have opted for.
Remember that the professional video production company will charge the sales tax on your entire bill. That is why when you are doing costing; you must take the rate of sales tax into account. Once you do, you will understand much better how much you will end up paying for your video shoot project.
3. Hourly Wages Of Videographers
Creating a professional product video is not the job of just one person. Instead, an entire team is needed to execute shots and create a scene. That is why you will also have to pay for the hourly wages of the videographers and assistants on the job.
There is no way to escape this cost, but you can reduce it. For example, you can ask the marketing team or your office staff to help the video production company with whatever they require. Such assistance will reduce the burden you have to face when it comes to the cost.
So, be sure to take help from the people that are already at your disposal. Once you do, your costs will remain low, and you won’t have to pay a lot for the entire video shoot.
4. Type Of Video
Finally, the type of video shoot you need to do will also affect the cost. If you are doing a product video shoot, then you need to figure out the format and the scene beforehand. Some video formats might require you to spend more money as they will require additional equipment and staff.
You can talk to the video production company as they can also suggest you the video format that will suit your budget in the best way possible. Be sure to do some research on your own and then come up with the best solution, along with the input of your team. Once you decide on the best course for your video shoot, you will get the most out of it for a long time.
Final Thoughts
That was your complete guide to some of the top factors that will affect your product video shoot in 2022. There are some fixed and variable costs that you will have to incur, which is why it is crucial that you take all of them into account. Once you do, you will have a much better idea of where you are spending your money and how much return you will get on it.
The key is to select a fantastic video production company that will offer you a fantastic service at a reasonable price. Their expertise can make all the difference in your product video shoots.
