Selling your products can be a tough task if you don’t know the correct promoting techniques. A key thing to remember is to use product photography to your benefit. Customers love to see authentic pictures of the item before buying.
The best part about product photography is that attractive images generate more traffic to your website. This will increase your chances of selling that item more easily. One of the top things that will help you create attractive product images is an excellent backdrop.
If you want to know more about product photo backdrops and how to choose the correct backgrounds for the pictures, you’re in the right place. Here is everything you need to know.
Why Should You Use Backdrops In Product Photography?
A product photography backdrop can help you emphasize your brand identity without much effort. Here are the top reasons to use different backgrounds such as colorful surfaces for your product photos:
1. Allows You To Highlight The Product
A product shoot with a background will allow you to emphasize your product more. You can take images from different angles to give customers a complete view of the item. The best part about using a backdrop for the pictures is that they will make your product the key attraction.
Many backdrops will allow you to make the product pop so that you can easily keep the customer engaged. Your item will be in the spotlight to tempt the viewer to make the purchase. So the right background will play an essential role in the customer’s buying decision.
2. Helps You Grab Attention
The internet is a bustling place with people from all over surfing different websites. This is why it can be difficult to keep a person hooked to your website for a long. They may decide to use social media networks or visit another shopping platform if they are attracted to your product.
A product backdrop can create mystery about your brand to keep the customer interested. Different surfaces and colors may also pique the curiosity of the person. So they may open the ad or your platform to see more images of the item.
3. Enables You To Meet Standards Of Shopping Platforms
Many brands use their website to sell their products. Of course, you may also be selling the items through other platforms such as Amazon, Shopify, and eBay. Remember that such e-commerce sites have specific product photography requirements that you must meet.
Some shops will make it necessary for you to use a white background. Meanwhile, other platforms may emphasize a black backdrop. To be able to sell your item through that shop, you must meet these requirements.
A few shops may also put some restrictions on the surfaces you should use. That is why it is necessary to know how to choose the correct background for a product photograph. Uploading photos will help you promote your business growth.
4. Helps With Creating A Brand Identity
Another reason to use product photography backdrops is that they can help you create a better brand identity. You can use different surfaces, backgrounds, and accessory materials to create a good photograph. Matching the colors of these things with your brand’s color will also be helpful.
Many brands use color and surfaces to create mystery in their product photography while emphasizing their brand identity. So when customers will see the specific colors, surfaces, and backdrops your company will easily come to their mind.
Of course, it all depends on the impact you make on the potential buyer.
How To Choose The Right Background For Product Photos?
Choosing the correct photo backdrop for your product images is necessary to create a lasting impact on the potential buyer. So here are the top things you can select for the best photo backdrop:
1. Form A Plan
Before product shooting with a backdrop, it is necessary to make a plan. You must think about the message you want to convey through your product images. It is also necessary to determine whether you will be using product photographers for the task or conducting the photo shoot yourself. The former is a better option to get experienced product images, but you may not have the funds.
A plan will become more necessary if you will conduct the product shooting yourself. You must cover the following things in your plan for an effective product photography shoot:
- Backdrops
- Lighting
- Composition
- Editing tool
You must have an idea of what you want to convey through the backdrops to choose a setting more easily. Lighting must also be good when taking photos. However, remember to avoid reflective surfaces because they lead to poor image quality.
Composition facts such as angles, product size, and image position must be mentioned in your plan. You should also determine the editing tools you will be using for the images.
These things will allow you to know the type of backdrop you want and the money plus time that you must spend on the photo shoot.
2. Understand Your Product
Understanding your product is also necessary to choose the correct photo backdrops. This is because some surfaces also only suit specific items. For instance, metal boards for backdrop are mainly used for food photography.
Knowing your product better will help you perform effective product photography. The colors will also allow you to choose the correct background color for your images. Matching the shades and patterns is a common practice of various photographers.
Once you know the details of your product and the backdrops it will match, your search to find the best background will be easier. The options will be narrowed to a specific category after the task.
3. Consider Your Budget
Another thing that will help you choose the right photo backdrops is your budget. You may want to perform shooting with natural light and unique surfaces. This will require you to make different purchases such as a camera for shooting.
If you’re using fabric to serve as photo backdrops, you must get clothes of different colors to place on surfaces. You may also be thinking of purchasing a digital backdrop for your photos.
Once you know your budget, you can easily know the available options for your product shooting. The best part is that it will be easier to create a budget after forming a plan.
4. Make Sure The Product Pops In The Image
Choosing the photo backdrops is not an easy task, you must experiment with different backgrounds to find the one that will complement your product. The top tip that will help you select a suitable backdrop is by looking at the results.
Good photo backdrops will make your product pop in the image. This is the effect you want to create an impact on potential buyers. Otherwise, people may look at your products but avoid making a purchase.
You can use your camera to capture different angles of your product to determine the shots that will make your item look appealing. If the product pops in the image, your background is good enough.
5. Match The Background To Your Product
Another way to choose photo backdrops is by matching them to your product. You can do this by using the item’s pattern or color. For instance, if you’re selling lipstick you can create imprints on the item on powder.
Then you can lay the lipstick in the center of the powder and take a picture. The imprints will allow you to grab attention and enable visitors to make purchases.
Remember you must test different shots, surfaces, and colors when matching the backdrop. Some images may feel out of place, while others may not. You will easily know when backgrounds complement your product, which will make it easier for you to select the right photo backdrops.
6. Know Your Marketplace
Knowing your marketplace is essential for choosing the right photo backdrops. This is because many platforms have requirements that you must meet when uploading images. For instance, Amazon has made it necessary for photographers to use a white background.
The backdrop must also fill 75% of the picture on Amazon. This is why you cannot experiment with different colors when uploading on this platform. However, you can use multiple white surfaces for the backdrop.
For example, you can use white silk fabric for food photos, cosmetic photos, and much more. You may also use white wrapping paper for plain photo backdrops.
Shops also put requirements on the type of product photos you can upload. For example, your image must be in focus and use professional lighting.
7. Digital Vs. Natural Background
The final factor that will help you choose the correct backgrounds for product photography is deciding between natural and digital backdrops. Natural backdrops mainly refer to real items that you can use to create a setting.
You may take pictures in natural locations such as forests and gardens for scenic product photography backdrops. This will work great if you want to sell herbal items or things related to promoting health. Green surfaces are usually associated with products and brands that encourage well-being.
However, you may not be able to use a natural background if the shopping platform has a requirement for plain product photography backdrops. In such cases, you can fill the background using an editing tool.
How To Edit Product Photos To Deliver Results?
After choosing your product photography backdrops, you can conduct the shoot more easily. However, your work will not be finished. Editing the images properly is a must for good results.
You may also have to edit product photography backdrops before using them for your image. Whatever the case, here are the top tips that will help you:
1. Use A Reliable Software
The top way to edit product photography backdrops is by using reliable software. Adobe Lightroom is one of the top tools with presets. You can use the settings to meet the color requirements of a site. The software will also help you edit the lighting to emphasize the product or surfaces.
2. Retouch Overlooked Details
Another thing you must do while editing pictures is retouch the overlooked details. For example, the item may have a dirt spot or blemish. The natural background may also require some cleaning. The best part about retouching is that it will eliminate the need to take the pictures again.
3. Ensure Correct Sizing
Correct sizing is also necessary when using digital product photography backdrops. You must meet the requirements of your shop’s platform. Amazon has mentioned the specific guidelines on its website. Remember you don’t have to worry about this when uploading the pictures on your own shopping website.
The Best Backgrounds For Product Photography
Now that you know how to choose and edit your product photography backdrops, here are the top ideas you can use to capture excellent images:
1. Vinyl Background
Vinyl backdrops are used by many brands to sell their products easily. The best part is that this option will allow you to experiment with various styles. You can use faux marble, wood, or other solid vinyl backdrops.
This option will also offer you an extensive variety of glossy and matte surfaces. The top feature of these surfaces is that they do not reflect natural light or artificial light. So you can enjoy your images without glares.
A vinyl background is also easier to clean if you work with liquids or want to take food photos. So you will not have to worry about spilling things on the surfaces. You can easily use a rag to clean the mess without spending much time.
2. Metal Board
Metal boards serve as excellent product photography backdrops, especially when a dark backdrop is needed for taking pictures. Many people use metal trays or boards for food photos. However, you can also use them for other products.
The primary feature of these boards is that they offer a professional look and some dark vibes. This is why they can easily keep the audience hooked to your website. However, you must remember to use boards that do not reflect light.
3. Foam Board
A foam board is the top backdrop choice for those who want a good background without spending much. These boards come in an excellent variety. You can choose a colorful foam board that will match your product’s color for an effective backdrop.
Patterned foam boards are also available on the market to help you get photo backdrops that will pop your product. Velvet options are also available to offer a luxurious vibe to your image.
However, remember to be careful when using a form board because they are fragile. So you must not keep heavy products on them. It is also necessary to avoid this idea when dealing with items that must be moved on the surface.
4. Paper
Paper is one of the cheapest photo backdrops you can use for creating excellent product images. The best part is that you can experiment with various options while keeping your budget low. For example, wrapping paper with different patterns can be used for food photos, cosmetic product images, cup photos, and much more.
Old newspapers can also be used for product photography. Many brands use them to offer a rustic and classic vibe to the picture. You may also crumple the old newspapers to make the image more realistic.
5. Plain Colorful Backdrop
A plain colorful background is mainly used for beauty products, watches, and other fashion accessories. The best part about this is that you can get this backdrop through a plain natural surface or digital tool.
Digital tools will allow you to test different backdrops. You can also use such a tool to see how the product looks with a specific background. This will allow you to create a natural backdrop using the same color when photographing products.
6. Bokeh Technique Backdrop
Another idea you can opt for is the Bokeh Technique. This enables you to photograph products with out-of-focus lighting. The primary purpose of the technique is to emphasize the item better.
Remember that you do not have to make the lights focus out every time. The technique enables you to blur your backdrop. You may achieve the effect partially or completely by using a specific lens with your camera.
7. Silk Fabric
Silk fabric is an excellent idea when photography body care products. You may also use them for small fashion accessories such as rings. The cloth will help you create luxurious photo backdrops for various backdrops.
Red silk is the primary choice when aiming for an elegant shot. The best part is that this is a budget-friendly option that will help your business save money.
Final Words
This is everything you need to know about how to choose the correct photo backdrops for product photography. The best way to get the backdrop right is by testing different colors and surfaces with your products.
You can easily perform a creative shoot by using unique backdrops. Shadows and textures can also offer more depth to your shots. So you must think out of the box when taking creative shots.
