Shopify is an e-commerce platform that many people use to set up online shops. You can sell various items through Shopify because of its easy interface. Besides that, many customers trust the platform and browse it daily.
However, getting customers may be difficult if you’re a beginner. You may be using the platform for months without any results. Remember that Shopify image size matters a lot when trying to attract customers.
If you want to know more about Shopify image sizes to make your Shopify store thrive in 2023, you’re in the right place. Here is a complete guide that will help you.
The Benefits Of Focusing On Shopify Images
Shopify image size matters because it will affect the user experience significantly. The pictures also affect your Shopify store’s loading time. This is why it is necessary to focus on Shopify images.
Here are the top benefits that will help you understand the need for image optimization for your Shopify store:
1. Improves User Experience
The primary benefit of focusing on Shopify image sizes is that they will help you improve user experience. Uploading images of wrong dimensions will cause them automatically crop when a user tries to view them. This means that the customer may not be getting a proper view of the product.
Typically, users avoid ordering from an online store if they cannot see the products completely. By image optimization, you will prevent the platform from cropping your picture automatically. Shopify automatically compresses images during upload too.
Of course, compression will decrease the image quality of your Shopify product image. By focusing on the correct dimensions, you can prevent the pictures from losing image quality when uploading them to your online store.
2. Enhances Loading Time
Another benefit of ideal Shopify image sizes is that they will help you enhance the page speed of your Shopify store. If your shop does not load within a few seconds, the customer may lose interest in making a purchase. This can cause you to suffer significant financial losses.
However, optimizing Shopify images will prevent your web page from becoming heavy. This means that the online store will load within three seconds to make the potential buyer stay.
3. Helps You Enjoy Better SEO
Focusing on your Shopify image size will also help you achieve better SEO results. This is because the loading speed of your shop will improve. Your image will also become more aligned with the online text that a customer may use on search engines.
Of course, you can also other methods for better SEO such as social media marketing and using keywords in your product description. The overall result of better SEO is that you will be able to attract more customers easily.
Types Of Shopify Images
Understanding Shopify images before their ideal sizes is necessary. It will allow you to upload the correct photos on your Shopify store for better traffic:
1. Product-Only Photos
An ideal image type for a Shopify store is a product-only photo. These Shopify images are simple pictures with a white background usually. The primary thing to remember is that these images have a plain backdrop.
You can use this image type to show 2D products without much difficulty. The best part is editing images under this category will be easier. The pictures will also help you enjoy easier uploading.
2. Lifestyle Photos
A Lifestyle photo is another image type that can help you gain customers on your Shopify store. The best part about these pictures is that they allow the potential buyer to see how they can use the product. For instance, if you’re selling a surfboard, you may upload a hero image with a person using the item in the ocean.
Lifestyle photos can also help you convey a store through multiple images or collection pages. The best part is that such images will allow you to enjoy more flexibility to retain image quality during upload.
3. Product-In-Use Images
This is another image type that can help you keep the customer hooked to your Shopify store. The primary feature of these Shopify images is that they focus on shopping habits. For instance, you may love to inspect a product in a physical store when shopping.
However, you can inspect products in online stores. That is where product-in-use images will help you understand the item. If you want to promote a dress, you post a picture of a girl twirling in it.
Meanwhile, for perfumes, you may upload images of a person spraying the scent on themselves. These photos may follow a similar concept as lifestyle photos but their dimensions differ.
4. Shopify Slideshow Images
A Shopify slideshow image is a creative way of showing customers your entire collection. You may use photos with popping colors and a bright backdrop to grab the attention of buyers. The best part about a Shopify slideshow image is that it allows you to show the various uses of your item.
However, remember that a Shopify slideshow image will crop the pictures that will follow the first image. This is because the photos will adapt to the image dimensions of the first picture. Because of this, it is necessary to focus on image sizing.
If you use the correct image sizing for the other Shopify images, it will prevent the product from getting cropped during the slideshow.
5. Shopify Collection Images
A Shopify collection image is another famous option that you can use. The best part about this type is that it will help customers see products according to specific categories. For instance, Shopify collection images will allow the buyer to see products relevant to their gender.
You may also use a Shopify collection picture for attracting customers to a new product line. The primary benefit of a collection page is that it increases your conversion rate significantly.
What Are The Best Dimensions For Shopify Images?
Shopify has not mentioned specific details about image dimensions to offer sellers more freedom. However, specific sizes will allow you to upload pictures that a customer can zoom into without losing quality. The correct Shopify image size will also ensure fast page speed.
The best Shopify image size for most picture types is 2048 x 2048 px (pixels). Meanwhile, the maximum size is 4472 x 4472 px. Remember you must also consider file sizes and resolution for the best dimensions.
Typically, your file size must not exceed 20 MB because Shopify will compress it significantly. Meanwhile, 72 dpi is best for high resolution images.
The final thing that you must get right for the best image dimensions is the ratio. For high resolution square images, your square product photos must have a 1:1 ratio.
If you don’t prefer high resolution square images, you can also opt for rectangular type. These pictures must have a 3:3 ratio. Of course, your rectangular and square images must also have 72 dpi resolution for the best image quality.
What Is The Ideal Shopify Collection Image Size?
A Shopify collection image size cannot exceed 4472 x 4472 px. Of course, the ideal dimension for collection images is 1024 x 1024 px. These pixels will allow your product to appear naturally. This means that its height or width will not be stretched during the upload.
The best collection image size will also make scrolling easier for the customer. Typically, square images serve better for collection images because they highlight the product easily.
Image sizes of collection banners must also meet the ideal dimensions for the best appearance. Such pictures must have a width of 2800 pixels and a height of 1000 pixels.
Remember that collection pictures and banners are cropped based on your device. The ideal file size for these photos is 20 MB or less.
What Is The Ideal Size For Shopify Banners?
A Shopify banner image is also called a hero banner image, so you must not get confused when seeing these terms. The primary feature of Shopify banner images is that they allow you to upload wide pictures easily. Ideal image sizes for this type include a width of 1200 pixels and a height that may range between 400 to 600 pixels.
Remember that a Shopify banner image will stretch across the customer’s entire screen. This is why you must be careful with their dimensions. Typically, a Shopify banner image forms the face of your online shop.
Besides that, the best ratio for Shopify banner images is 16:9. This means that the picture must in a landscape position. It is necessary to consider aspect ratio because it will allow your Shopify banner images to rescale better on different devices.
The banner must also have a file size that is less than 20 MB so that picture quality does not decrease.
What Size Should I Use For Shopify Slideshow Images?
An ideal Shopify slideshow image size will have a width of 1200 to 2000 pixels. Meanwhile, the height of your best slideshow images can range from 400 to 600 pixels. Any picture exceeding or below these ranges will not have good quality.
You should also ensure that the product is in the center of your slideshow images. This will prevent the item from getting cropped during upload. You must also ensure that the bottom and sides of the slideshow images align well on the platform.
A key tip to remember is that the ideal image sizes for slideshow pictures will vary, depending on the product theme. So you must not stick to the same pixels for every image. Every picture will have a different ideal Shopify slideshow image size.
Besides that, the maximum image file size for slideshows is 20 MB. You must upload pictures with file sizes that must be below this value. It is also necessary to consider ideal file formats when uploading images.
How Do I Make My Logo Fit On Shopify?
An excellent feature of Shopify is that it also allows you to upload logo images. However, your logo image size must have specific dimensions to appear natural on the platform. Incorrect image size may cause overstretching of the picture.
Besides that, incorrect image size may also cause your logo to be significantly zoomed out. The best way to fit your logo on Shopify is by using a picture below 450 x 250 px. This is because the platform’s sidebar is 250 px wide.
So your pixels must be below 450 x 250 px to prevent them from appearing very small. Meanwhile, the best ratio to align with ideal image sizes is 1:1. However, Shopify image sizes for logos vary, based on different factors.
A logo with 400 x 100 px is best for the main menu. Meanwhile, Shopify images sizes for mobiles must be lower. The ideal value for phones is 100 x 50 px. This will allow your customers to enjoy a good logo and fast image loading speed.
You must also ensure that the file size remains less than 20 MB to upload the logo without any hindrances.
How To Choose The Best Image For Your Shopify Store?
Now that you have understood the different Shopify image sizes, you may be wondering about other factors that will help you choose pictures for your store.
So here are the top four things that will help you choose photos for your online shop.
1. Check Its Mobile-Friendliness
Once you have chosen the correct Shopify image sizes for your store, you must check the compatibility of the pictures on different devices. You should open your computer and view your store from a browser to see how the picture will be appearing to customers.
Similarly, you must check the shop through a mobile phone as well. The best Shopify stores have pictures that can be easily viewed on all devices. If you cannot meet this requirement, you must alter the Shopify product image sizes on your store.
Remember that many customers shop through their mobile phones. So your Shopify product image size must be mobile-friendly. Otherwise, the customer will leave your Shopify stores without buying.
2. Edit Consistently
Another thing that will you choose the best image for your Shopify stores is constant editing. To achieve the ideal Shopify product image size, you must have a tool that allows you to resize images easily. It is best to make drafts with different pixel values.
You can upload the edited picture on your Shopify store. If the photo is not compatible with all devices, you can publish an image with a different Shopify product image size.
During image editing, you must also ensure that the image formats are compatible with Shopify. Otherwise, you may not be able to upload the picture on the platform.
Another benefit of editing consistently is that you can create optimized pictures of different types such as blog images and background images. So you can easily choose the right picture due to the high variety.
3. Perform Split Testing
Sometimes choosing the best Shopify image for your store can be tough because of the high number of options. If you cannot decide which Shopify image you must upload, no need to worry. Split testing will allow you to determine which picture will help you get more traffic.
The test will compare the two product images using different metrics. This will allow you to see the expected results that the pictures will achieve. So you can easily decide to upload the Shopify image that will deliver better conversion rates and clicks.
Of course, you must use a reliable tool for conducting split testing on a Shopify image.
4. Consider Stock Photos
If you cannot shoot for a Shopify image, you can consider using stock photos. These pictures will allow you to upload them to your online shop without making much effort. Many background images, blog images, and animated images can be obtained this way.
Of course, you must ensure that all stock photos must have a maximum image size of less than 4472 x 4472 px. Otherwise, the platform will compress Shopify image significantly.
Remember that compressed images have lower quality and their zoom functionality may be compromised. This means that the customer will not be able to fully zoom in without distorting the Shopify image.
So your featured image must not be heavily compressed. Once you consider these factors, you can choose the best stock photo to serve as your Shopify image.
What Are The Best Image Formats For Shopify?
Choosing good image formats for your Shopify store is necessary to avoid hindrances when uploading pictures. If the file formats are incompatible, the platform will not allow you to upload the images.
So here are the top image formats that you can use on Shopify:
1. JPEG
JPEG or JPG is the best image format for Shopify because of its high compatibility. The platform does not reduce the quality of pictures in this format much. This means you will not have to face the drawbacks of compressed images.
You can resize images in this format more easily. Besides that, you can use online compressors to reduce the file size of your JPEG image without losing quality. That is why it is the default image format for all online stores. Editing a JPEG is also easier to achieve the ideal image size.
2. PNG
PNG is another format that will help you upload images with transparent or solid backgrounds. These files are mainly suitable for pictures with flat colors and no gradients. However, these files may cause difficulty in achieving the ideal image size.
This is because changing pixels will increase the file size. Generally, PNG pictures exceed the 20 MB requirement of Shopify. Many people avoid this issue by compressing images in PNG formats using online image compressors.
Which Image Format To Avoid On Shopify?
Shopify also allows you to upload a feature blog image, background image, or other product images in GIF format. However, you must avoid this option because it can create various difficulties. The main issue with uploading such a file format is that your page will load very slowly.
GIFS occupy too much space and they make your webpage lag. It may take a minute or more for your shop to load. Remember that a customer will not that long to view your store.
The Best Tools For Editing Shopify Images
Square images work best for various Shopify images. A blog featured image also attracts customers to the platform. Of course, you must upload the correct sizes of these pictures.
Luckily, you don’t have to worry about finding tools that will help you achieve the correct Shopify header image size or Shopify blog image size. Here are the top options that you can use:
1. Adobe Photoshop
Shopify collection image sizes can be easily edited through Adobe Photoshop. The tool is the top option for various brands and graphic designers. The best part is that you work on various product images at once.
Of course, remember that Adobe Photoshop is a paid tool. So you must invest some to create the best image. However, the good news is that you can try the platform through a free trial.
2. Canva
Canva is another app that you can use for editing product images. The best part about this tool is that it has a free version. So you can use the app with some restrictions without paying any money.
3. GIMP
GIMP is another free tool for editing Shopify images. You can resize images, save them in different formats, and much more through GIMP. The best thing about this tool is that it is easy to use.
Final Words
This is everything you need to know about Shopify images and their sizes. You must choose the ideal size for every picture type to ensure high zoom functionality without compromising quality.
